Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
FD72D7
RGB
253, 114, 215
HSL
316, 97%, 72%
HSB
316, 55%, 99%
CMYK
0, 55, 15, 1
LAB
68, 62, -26
LCH
68, 68, 337
OKLCH
0.75, 0.20, 339
XYZ
59, 38, 68
LUV
68, 75, -52
HWB
316, 45%, 1%
Pantone
Rhodamine Red C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.