Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
FD98E8
RGB
253, 152, 232
HSL
312, 96%, 79%
HSB
312, 40%, 99%
CMYK
0, 40, 8, 1
LAB
76, 47, -24
LCH
76, 53, 333
OKLCH
0.81, 0.15, 335
XYZ
66, 49, 82
LUV
76, 54, -46
HWB
312, 60%, 1%
Pantone
5285 C
Harmonies
Shades & tints
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