Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
FDD9CB
RGB
253, 217, 203
HSL
17, 93%, 89%
HSB
17, 20%, 99%
CMYK
0, 14, 20, 1
LAB
89, 11, 12
LCH
89, 16, 46
OKLCH
0.91, 0.04, 42
XYZ
76, 75, 67
LUV
89, 23, 15
HWB
17, 80%, 1%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.