Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
FDE5FF
RGB
253, 229, 255
HSL
295, 100%, 95%
HSB
295, 10%, 100%
CMYK
1, 10, 0, 0
LAB
93, 12, -9
LCH
93, 15, 321
OKLCH
0.95, 0.04, 324
XYZ
87, 84, 106
LUV
93, 12, -17
HWB
295, 90%, 0%
Pantone
White
Harmonies
Shades & tints
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