Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
FE2B01
RGB
254, 43, 1
HSL
10, 99%, 50%
HSB
10, 100%, 100%
CMYK
0, 83, 100, 0
LAB
56, 76, 70
LCH
56, 103, 43
OKLCH
0.64, 0.24, 32
XYZ
42, 23, 2
LUV
56, 167, 42
HWB
10, 0%, 0%
Pantone
172 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.