Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
FE4801
RGB
254, 72, 1
HSL
17, 99%, 50%
HSB
17, 100%, 100%
CMYK
0, 72, 100, 0
LAB
59, 68, 71
LCH
59, 98, 46
OKLCH
0.66, 0.23, 36
XYZ
43, 26, 3
LUV
59, 151, 47
HWB
17, 0%, 0%
Pantone
Orange 021 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.