Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
FE4E02
RGB
254, 78, 2
HSL
18, 99%, 50%
HSB
18, 99%, 100%
CMYK
0, 69, 99, 0
LAB
59, 66, 71
LCH
59, 97, 47
OKLCH
0.67, 0.22, 37
XYZ
44, 27, 3
LUV
59, 147, 48
HWB
18, 1%, 0%
Pantone
Orange 021 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.