Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
FE5B09
RGB
254, 91, 9
HSL
20, 99%, 52%
HSB
20, 96%, 100%
CMYK
0, 64, 96, 0
LAB
61, 61, 70
LCH
61, 93, 49
OKLCH
0.68, 0.21, 40
XYZ
45, 29, 3
LUV
61, 137, 51
HWB
20, 4%, 0%
Pantone
Orange 021 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.