Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
FEE0D4
RGB
254, 224, 212
HSL
17, 95%, 91%
HSB
17, 17%, 100%
CMYK
0, 12, 17, 0
LAB
91, 9, 10
LCH
91, 14, 47
OKLCH
0.93, 0.04, 43
XYZ
79, 79, 73
LUV
91, 19, 13
HWB
17, 83%, 0%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.