Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
FEE0DD
RGB
254, 224, 221
HSL
5, 94%, 93%
HSB
5, 13%, 100%
CMYK
0, 12, 13, 0
LAB
92, 10, 5
LCH
92, 12, 28
OKLCH
0.93, 0.03, 25
XYZ
81, 80, 80
LUV
92, 18, 6
HWB
5, 87%, 0%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.