Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
FEE4DD
RGB
254, 228, 221
HSL
13, 94%, 93%
HSB
13, 13%, 100%
CMYK
0, 10, 13, 0
LAB
93, 8, 7
LCH
93, 11, 39
OKLCH
0.94, 0.03, 35
XYZ
82, 82, 80
LUV
93, 16, 9
HWB
13, 87%, 0%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.