Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
FEE8DD
RGB
254, 232, 221
HSL
20, 94%, 93%
HSB
20, 13%, 100%
CMYK
0, 9, 13, 0
LAB
94, 6, 8
LCH
94, 10, 52
OKLCH
0.95, 0.03, 48
XYZ
83, 84, 80
LUV
94, 14, 11
HWB
20, 87%, 0%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.