Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
FEE9EC
RGB
254, 233, 236
HSL
351, 91%, 95%
HSB
351, 8%, 100%
CMYK
0, 8, 7, 0
LAB
94, 8, 1
LCH
94, 8, 9
OKLCH
0.95, 0.02, 8
XYZ
85, 85, 91
LUV
94, 12, 0
HWB
351, 91%, 0%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.