Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
FEEAEB
RGB
254, 234, 235
HSL
357, 91%, 96%
HSB
357, 8%, 100%
CMYK
0, 8, 7, 0
LAB
94, 7, 2
LCH
94, 7, 16
OKLCH
0.95, 0.02, 14
XYZ
85, 86, 91
LUV
94, 12, 2
HWB
357, 92%, 0%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.