Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
FEEFE7
RGB
254, 239, 231
HSL
21, 92%, 95%
HSB
21, 9%, 100%
CMYK
0, 6, 9, 0
LAB
95, 4, 6
LCH
95, 7, 54
OKLCH
0.96, 0.02, 50
XYZ
86, 89, 88
LUV
95, 9, 8
HWB
21, 91%, 0%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.