Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
FEEFE9
RGB
254, 239, 233
HSL
17, 91%, 95%
HSB
17, 8%, 100%
CMYK
0, 6, 8, 0
LAB
96, 4, 5
LCH
96, 7, 47
OKLCH
0.96, 0.02, 43
XYZ
86, 89, 90
LUV
96, 9, 6
HWB
17, 91%, 0%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.