Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
FEF3F0
RGB
254, 243, 240
HSL
13, 88%, 97%
HSB
13, 6%, 100%
CMYK
0, 4, 6, 0
LAB
97, 3, 3
LCH
97, 4, 40
OKLCH
0.97, 0.01, 36
XYZ
89, 91, 95
LUV
97, 6, 4
HWB
13, 94%, 0%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.