Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
FEFDFC
RGB
254, 253, 252
HSL
30, 50%, 99%
HSB
30, 1%, 100%
CMYK
0, 0, 1, 0
LAB
99, 0, 1
LCH
99, 1, 71
OKLCH
0.99, 0.00, 68
XYZ
94, 98, 106
LUV
99, 1, 1
HWB
30, 99%, 0%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.