Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
FF4707
RGB
255, 71, 7
HSL
15, 100%, 51%
HSB
15, 97%, 100%
CMYK
0, 72, 97, 0
LAB
59, 69, 70
LCH
59, 98, 45
OKLCH
0.66, 0.23, 35
XYZ
44, 26, 3
LUV
59, 152, 46
HWB
15, 3%, 0%
Pantone
172 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.