Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
FF4909
RGB
255, 73, 9
HSL
16, 100%, 52%
HSB
16, 96%, 100%
CMYK
0, 71, 96, 0
LAB
59, 68, 69
LCH
59, 97, 46
OKLCH
0.66, 0.23, 36
XYZ
44, 26, 3
LUV
59, 150, 46
HWB
16, 4%, 0%
Pantone
Orange 021 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.