Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
FF7703
RGB
255, 119, 3
HSL
28, 100%, 51%
HSB
28, 99%, 100%
CMYK
0, 53, 99, 0
LAB
66, 50, 74
LCH
66, 89, 56
OKLCH
0.72, 0.19, 49
XYZ
48, 34, 4
LUV
66, 115, 59
HWB
28, 1%, 0%
Pantone
163 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.