Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
FF7806
RGB
255, 120, 6
HSL
27, 100%, 51%
HSB
27, 98%, 100%
CMYK
0, 53, 98, 0
LAB
66, 49, 73
LCH
66, 88, 56
OKLCH
0.72, 0.19, 49
XYZ
48, 35, 4
LUV
66, 114, 59
HWB
27, 2%, 0%
Pantone
163 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.