Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
FF9A67
RGB
255, 154, 103
HSL
20, 100%, 70%
HSB
20, 60%, 100%
CMYK
0, 40, 60, 0
LAB
74, 35, 43
LCH
74, 56, 51
OKLCH
0.78, 0.14, 47
XYZ
55, 45, 19
LUV
74, 78, 45
HWB
20, 40%, 0%
Pantone
163 C
Harmonies
Shades & tints
Similar named colors
Browse every named orange on shades of orange, or all families on colors.