Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
FFDDD4
RGB
255, 221, 212
HSL
13, 100%, 92%
HSB
13, 17%, 100%
CMYK
0, 13, 17, 0
LAB
91, 11, 9
LCH
91, 14, 39
OKLCH
0.92, 0.04, 35
XYZ
79, 78, 73
LUV
91, 21, 11
HWB
13, 83%, 0%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.