Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
FFDEE9
RGB
255, 222, 233
HSL
340, 100%, 94%
HSB
340, 13%, 100%
CMYK
0, 13, 9, 0
LAB
91, 13, -1
LCH
91, 13, 356
OKLCH
0.93, 0.04, 356
XYZ
82, 79, 88
LUV
91, 19, -4
HWB
340, 87%, 0%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.