Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
FFE0D1
RGB
255, 224, 209
HSL
20, 100%, 91%
HSB
20, 18%, 100%
CMYK
0, 12, 18, 0
LAB
91, 9, 12
LCH
91, 15, 51
OKLCH
0.93, 0.04, 47
XYZ
79, 79, 71
LUV
91, 20, 15
HWB
20, 82%, 0%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.