Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
FFE3F8
RGB
255, 227, 248
HSL
315, 100%, 95%
HSB
315, 11%, 100%
CMYK
0, 11, 3, 0
LAB
93, 13, -7
LCH
93, 14, 332
OKLCH
0.94, 0.04, 335
XYZ
86, 83, 100
LUV
93, 15, -13
HWB
315, 89%, 0%
Pantone
White
Harmonies
Shades & tints
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