Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
FFE5FD
RGB
255, 229, 253
HSL
305, 100%, 95%
HSB
305, 10%, 100%
CMYK
0, 10, 1, 0
LAB
94, 12, -8
LCH
94, 15, 326
OKLCH
0.95, 0.04, 328
XYZ
87, 84, 105
LUV
94, 13, -15
HWB
305, 90%, 0%
Pantone
White
Harmonies
Shades & tints
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