Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
FFE6E0
RGB
255, 230, 224
HSL
12, 100%, 94%
HSB
12, 12%, 100%
CMYK
0, 10, 12, 0
LAB
93, 8, 6
LCH
93, 10, 37
OKLCH
0.94, 0.03, 34
XYZ
83, 83, 82
LUV
93, 15, 8
HWB
12, 88%, 0%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.