Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
FFE6F4
RGB
255, 230, 244
HSL
326, 100%, 95%
HSB
326, 10%, 100%
CMYK
0, 10, 4, 0
LAB
94, 11, -4
LCH
94, 11, 341
OKLCH
0.95, 0.03, 343
XYZ
86, 84, 97
LUV
94, 14, -8
HWB
326, 90%, 0%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.