Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
FFE7EA
RGB
255, 231, 234
HSL
353, 100%, 95%
HSB
353, 9%, 100%
CMYK
0, 9, 8, 0
LAB
94, 9, 2
LCH
94, 9, 11
OKLCH
0.95, 0.03, 9
XYZ
85, 84, 90
LUV
94, 14, 1
HWB
353, 91%, 0%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.