Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
FFE7EF
RGB
255, 231, 239
HSL
340, 100%, 95%
HSB
340, 9%, 100%
CMYK
0, 9, 6, 0
LAB
94, 9, -1
LCH
94, 9, 355
OKLCH
0.95, 0.03, 355
XYZ
85, 85, 93
LUV
94, 13, -3
HWB
340, 91%, 0%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.