Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
FFE7F0
RGB
255, 231, 240
HSL
338, 100%, 95%
HSB
338, 9%, 100%
CMYK
0, 9, 6, 0
LAB
94, 10, -1
LCH
94, 10, 353
OKLCH
0.95, 0.03, 353
XYZ
86, 85, 94
LUV
94, 13, -4
HWB
338, 91%, 0%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.