Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
FFE9E6
RGB
255, 233, 230
HSL
7, 100%, 95%
HSB
7, 10%, 100%
CMYK
0, 9, 10, 0
LAB
94, 7, 4
LCH
94, 9, 30
OKLCH
0.95, 0.02, 27
XYZ
85, 85, 87
LUV
94, 13, 5
HWB
7, 90%, 0%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.