Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
FFE9F3
RGB
255, 233, 243
HSL
333, 100%, 96%
HSB
333, 9%, 100%
CMYK
0, 9, 5, 0
LAB
94, 9, -2
LCH
94, 9, 347
OKLCH
0.95, 0.03, 348
XYZ
87, 86, 97
LUV
94, 12, -5
HWB
333, 91%, 0%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.