Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
FFE9FD
RGB
255, 233, 253
HSL
305, 100%, 96%
HSB
305, 9%, 100%
CMYK
0, 9, 1, 0
LAB
95, 10, -7
LCH
95, 12, 326
OKLCH
0.96, 0.04, 329
XYZ
88, 87, 105
LUV
95, 11, -13
HWB
305, 91%, 0%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.