Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
FFECE7
RGB
255, 236, 231
HSL
13, 100%, 95%
HSB
13, 9%, 100%
CMYK
0, 7, 9, 0
LAB
95, 6, 5
LCH
95, 8, 39
OKLCH
0.96, 0.02, 35
XYZ
86, 87, 88
LUV
95, 11, 6
HWB
13, 91%, 0%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.