Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
FFF0DC
RGB
255, 240, 220
HSL
34, 100%, 93%
HSB
34, 14%, 100%
CMYK
0, 6, 14, 0
LAB
96, 3, 12
LCH
96, 12, 76
OKLCH
0.96, 0.03, 75
XYZ
85, 89, 80
LUV
96, 10, 17
HWB
34, 86%, 0%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.