Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
FFF0E1
RGB
255, 240, 225
HSL
30, 100%, 94%
HSB
30, 12%, 100%
CMYK
0, 6, 12, 0
LAB
96, 3, 9
LCH
96, 10, 70
OKLCH
0.96, 0.03, 68
XYZ
86, 89, 84
LUV
96, 10, 13
HWB
30, 88%, 0%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.