Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
FFF0E9
RGB
255, 240, 233
HSL
19, 100%, 96%
HSB
19, 9%, 100%
CMYK
0, 6, 9, 0
LAB
96, 4, 5
LCH
96, 7, 51
OKLCH
0.97, 0.02, 47
XYZ
87, 89, 90
LUV
96, 9, 7
HWB
19, 91%, 0%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.