Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
FFF0FA
RGB
255, 240, 250
HSL
320, 100%, 97%
HSB
320, 6%, 100%
CMYK
0, 6, 2, 0
LAB
96, 6, -3
LCH
96, 7, 336
OKLCH
0.97, 0.02, 338
XYZ
90, 90, 103
LUV
96, 8, -6
HWB
320, 94%, 0%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.