Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
FFF0FD
RGB
255, 240, 253
HSL
308, 100%, 97%
HSB
308, 6%, 100%
CMYK
0, 6, 1, 0
LAB
96, 7, -4
LCH
96, 8, 328
OKLCH
0.97, 0.02, 330
XYZ
90, 91, 106
LUV
96, 8, -8
HWB
308, 94%, 0%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.