Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
FFF3ED
RGB
255, 243, 237
HSL
20, 100%, 96%
HSB
20, 7%, 100%
CMYK
0, 5, 7, 0
LAB
97, 3, 4
LCH
97, 6, 52
OKLCH
0.97, 0.02, 49
XYZ
89, 91, 93
LUV
97, 7, 6
HWB
20, 93%, 0%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.