Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
FFF3FA
RGB
255, 243, 250
HSL
325, 100%, 98%
HSB
325, 5%, 100%
CMYK
0, 5, 2, 0
LAB
97, 5, -2
LCH
97, 5, 340
OKLCH
0.98, 0.02, 341
XYZ
91, 92, 103
LUV
97, 6, -4
HWB
325, 95%, 0%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.