Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
FFF4DF
RGB
255, 244, 223
HSL
39, 100%, 94%
HSB
39, 13%, 100%
CMYK
0, 4, 13, 0
LAB
97, 1, 12
LCH
97, 12, 84
OKLCH
0.97, 0.03, 84
XYZ
87, 91, 83
LUV
97, 8, 17
HWB
39, 87%, 0%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.