Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
FFF4E7
RGB
255, 244, 231
HSL
33, 100%, 95%
HSB
33, 9%, 100%
CMYK
0, 4, 9, 0
LAB
97, 2, 8
LCH
97, 8, 74
OKLCH
0.97, 0.02, 72
XYZ
88, 92, 89
LUV
97, 7, 11
HWB
33, 91%, 0%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.