Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
FFF4F8
RGB
255, 244, 248
HSL
338, 100%, 98%
HSB
338, 4%, 100%
CMYK
0, 4, 3, 0
LAB
97, 4, -1
LCH
97, 4, 353
OKLCH
0.98, 0.01, 353
XYZ
91, 93, 102
LUV
97, 6, -2
HWB
338, 96%, 0%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.