Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
FFF5DC
RGB
255, 245, 220
HSL
43, 100%, 93%
HSB
43, 14%, 100%
CMYK
0, 4, 14, 0
LAB
97, 0, 13
LCH
97, 13, 88
OKLCH
0.97, 0.03, 89
XYZ
87, 92, 81
LUV
97, 7, 20
HWB
43, 86%, 0%
Pantone
663 C
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.