Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
FFF7F4
RGB
255, 247, 244
HSL
16, 100%, 98%
HSB
16, 4%, 100%
CMYK
0, 3, 4, 0
LAB
98, 2, 2
LCH
98, 3, 46
OKLCH
0.98, 0.01, 42
XYZ
91, 94, 99
LUV
98, 5, 3
HWB
16, 96%, 0%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.