Psychology
White feels spacious, clean, and uncluttered — but never quite empty. It's the color of clarity, simplicity, and new beginnings.
Meaning
Purity, peace, and minimalism in Western design; mourning and reverence in parts of East Asia.
Applications
The default canvas for most apps, editorial layouts, and packaging. Use a slightly off-white instead of pure #FFFFFF to reduce eye strain.
Conversion
HEX
FFF7FA
RGB
255, 247, 250
HSL
338, 100%, 98%
HSB
338, 3%, 100%
CMYK
0, 3, 2, 0
LAB
98, 3, 0
LCH
98, 3, 352
OKLCH
0.98, 0.01, 352
XYZ
92, 95, 104
LUV
98, 4, -1
HWB
338, 97%, 0%
Pantone
White
Harmonies
Shades & tints
Similar named colors
Browse every named white on shades of white, or all families on colors.